Converging Standards
Our six converging industries all have separate standards committees working on hardware and software standardization and content standardization (including, for example, authentication and encryption standards). The Internet potentially provides a uniform set of protocols that can be used to move content around and make money from it. The Internet standards-making community (the IETF) certainly has an interest in this process. The Web provides the mechanism for storing and retrieving content (and in the process making money from it), so the WWW standards-making community (W3C) certainly has an interest as well. Ideally, all of these industries and their respective standards-making institutions would get together to standardize content management. Arguably, the IETF is in the best position to do this, since the Internet is the point of intersection between all content generators. All six industries therefore have an interest in the offered traffic mix, offered traffic distribution, offered traffic properties, and offered traffic value. We have also determined that offered traffic value is dependent on the preservation of offered traffic quality (that is, the preservation of the properties of the offered traffic).
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