Offered Traffic at an Industry Level

We can also look at offered traffic at an industry level. We said earlier that six industries
are converging: computer, consumer electronics, IT, wireless, wireline, and TV. As we
will see in later chapters, each of these industries has an interest in using Internet protocols
to send information to and information from the World Wide Web.
We have agreed that a significant percentage of next-generation network value will
be from subscriber-generated content—image bandwidth capture from computer, consumer
electronics, and IT applications. This content or part of this content is delivered
to the Web for storage (that is, archiving). Value is generated by the archiving process
(content accumulates value over time) and the retrieval process—redelivery of the content
back to the originator or the originator’s friends or colleagues.
Some of this traffic exchange/traffic movement is time-sensitive, some isn’t. The
movement and storage of content is a billable moneymaking process, and whatever
industry we are in, we like to standardize the mechanics of making money.